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Korean Fashion Sale at YesStyle.com!

Calling all Asian fashion-loving fashionistas, I have four words for you:


- on selected items, 10% or more off!
- limited time only, so hurry!
- as long as its Korean, you get your discount! 

Check out YesStyle.com for more details!

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Dearest you,

Riding the Korean Wave? Or better yet, Kpop owns your soul? Well look no further, because HERE is the place to fulfill all your Korean music needs!

What are you looking for? Maybe the first press limited edition album of the latest  Korean boyband sensation?
How about the latest album from international superstar Rain?

Right now, for limited time only and for specially selected items, YesAsia.com is offering you 30% off or more of discount on your favorite Korean music - singles, albums, compilations, any Korean music!

So stop wasting time Googling in desperation for what you’re looking for and just come check out  what you can get here at YesAsia.com for such fantastic prices!


Akiko Nuri desu@~

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Rain, the entertainer, not the weather.

Who said single-eyelids were not beautiful? Well that was what Rain, (or Bi in Korean) was told as a teen attempting to break into the entertainment industry. Now at 26, an international superstar, it seems that Rain, real name Jung Ji-hoon certainly did not take it too much to heart, or how else did he become what he is today?

With a Hollywood film under his belt (Speed Racer, 2008), awards and nominations both in television and acting on the Korean home front, it seems the once Korean back-dancer is no longer just the back dancer with single eyelids. Discovered by Park Jin Young, the CEO of Korean talent agency JYP Entertainment, he was accepted as a trainee and spent years as a trainee before debuting in 2002, and the rest is history.

Notable highlights are his performances in Sang Doo! Lets go to School! and Full House, which was one of the highest-rated Korean dramas of all time with ratings of over 30% for every episode. Expansion to Asia saw Asia-wide tours, commercials, endorsements, and his face posted across Asia. His third album It's Raining sold over 1 million copies in Asia, making it Rain's most successful album to date both domestically and internationally.

In April 2006, he was mentioned in the Time magazine website article that named the "100 Most Influential People Who Shape Our World". Even Steven Colbert of The Colbert Report show, in mocking, has given Rain credit. His increasing image on the world stage also put him into People’s 2007 list of the "Most Beautiful People" in the world.

Highlights and things to watch for in 2008: debut into Hollywood in movie Speed Racer (2008), and new album: Rainism. By adding "-ism" to his name, the title promotes a new ideology and concept that capture the essence of who he is and what he represents. 

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A band of many names

Dong Bang Shin Ki, or DBSK, or Tohoshinki, or Tong Vfang Xien Qi, or TVXQ, or… any more? How many name versions could a band have? Well for sanity’s sake, let’s stick with DBSK. And lucky for them, too many names hasn’t lost them and/or confused any fans; say either name to a teenage girl and you’re sure to get a scream and maybe some swooning!


DBSK, a South Korean boy band formed under SM Entertainment in 2003, has become one of the most popular singing groups in East/South-East Asia, so much that in 2005, they were introduced to Japan under music management giant Avex Trax. With a name that roughly translates to “Rising Gods of the East”, its no wonder why these 5 boys have garnered so much attention and fame across the continent.

As per the typical structure of a boyband, DBSK are known for their funky, fast sexy dance numbers as much as their love ballads. The group’s five members: Xiah Junsu, Micky Yuchun, Hero Jaejoong, Max Changmin, U-know Yunho work collectively as DBSK and are also known for their own solo projects in both music, commercial and television.

Ask any DBSK fan what they are anticipating this year and you’ll definitely hear the word “Mirotic”! After 3 Korean albums, DBSK had temporarily moved to Japan, under Avex Trax, to increase their market, and a 2 year wait for the much anticipated 4th studio album, “Mirotic” saw pre-orders and sales rocket through the roof at the band’s return to their Korean roots. "MIROTIC" is a newly coined term that combines the Korean “miro” meaning "maze", and the English suffix "-tic".

The result: Mirotic is currently the best-selling album of 2008 in Korea. Looks like DBSK will be around for a while.

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Jay Chou.. who?

He isn’t called Taiwan’s Pop Prince for nothing. In a span of a decade, Jay Chou has established a name for himself as one of Asian’s top artists. From humble beginnings of waiting at restaurants, to playing in full house venues, Jay Chou continues to impress the crowds with his “modern yet not” style of music- a fuse of R&B, rock, pop and traditional genres.

It was always this way, upon high graduation and with no prospects for university and voided conscription due to a chronic health problem, Jay Chou spent early years working as a waiter and living a low-key life. It was not until 1998, while participating as backup for his friend in a talent show Super New Talent King, did he get spotted and scouted by the show’s host Jacky Wu (an influential character in Taiwan's entertainment business), that propelled him onto the ladder up to stardom that he sits atop of today.

Over the next two years, he was hired to compose for popular Chinese singers not only in Taiwan, but also China and Hong Kong. His distinct style led to the release of his debut album, titled Jay, and since then, has released one album per year, selling millions of copies each. His fanbase covers most of East Asia and Southeast Asia, and well as overseas Asian communities.

Seems as though being a musician, singer, composer and producer were not enough for Jay Chou though, as he branched into the movie industry with a debut appearance in Initial D (2005). For that role he won Best Newcomer Actor at Golder Horse Awards, and later, received a nomination for Best Supporting Actor by the Hong Kong Film Awards for his role in the Curse of the Golden Flower (2006). His directorial debut came in the form of Secret (2007), of which he also starred, in the male lead.

Kids think he’s cool, teenage girls want to marry him, guys want to be him, and even older ladies love him! He certainly whas marked his spot in the Asian Entertainment world- as an entertainer and leader. Watch out for his 2008 album – Capricorn, it’s definitely Jay Chou style, the famed “Chou” style, but constantly evolving to keep you at the edge of your seats!

For more Jay Chou goods, check on YesAsia.com

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Avex Exclusive at YesAsia

Avex Group, founded in 1988, is one of the largest international entertainment-related holdings group based in Japan. Under their group, there are 15 major labels that produce Japan’s highest grossing and most popular stars such as Hamasaki Ayumi, Koda Kumi, Every Little Thing, and Monkey Majik.

Each year since 2002, Avex has hosted a summer concert tour around Japan, "a-nation", featuring the company's most successful acts. Top Avex acts like Ayumi Hamasaki, Koda Kumi, BoA, TRF, Ai Otsuka, Tohoshinki and Every Little Thing, have performed to major crowds each year. In 2008, Namie Amuro led most of a-nation 2008 tour dates due to Ayumi Hamasaki's scheduled "Ayumi Hamasaki Asia Tour 2008: 10th Anniversary" tour dates. This was Amuro's first appearance at a-nation.

Starting from mid-September this year, YesAsia.com will be working with Avex Group on a deal exclusively here at YesAsia.com.


All goods from Avex Group will be exclusively sold at YesAsia.com. 

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While fashion is always fashion and the most update trends will be the “it” thing, what truly makes a fashion statement isn’t the brand label or the ‘thing of the season’, but individual flair. And it seems like the Far East has a knack for it. In recent years, Asian fashion has been garnering attention from across the globe, from street styles to the haute couture of the world’s biggest fashion houses. 

Asian fashion, which generally refers to Japanese, South Korean, and Hong Kong styles, have seen a surge of popularity along with their respective drama “waves” into the non-Asian community. With its music and entertainment industry spreading in popularity across the world also came exposure to the ‘Asian way of life’- from gestures, to food and of course, clothes.

Long before Gwen Stefani went all “kawaii” and adopted some girls, dressed them in sailor suits, made them mute, and declared Harajuku style “The Thing”, many non-Asians have already been crazed about the style that is Asia. The 80’s leggings and off shoulder comeback? Girls here in Asia were wearing it at least a season before their western counterparts. Want to dress like a princess but not just for Halloween? Japanese girls do it year-round. Mini-skirts in sub-zero weather? Korean girls take that with ease. And what’s a pair of 5-inch heels, all the better to bar-hop the slopes of Hong Kong’s Lan Kwai Fong!

While high-end brands and off the runway trends will always be seen on the streets, what makes Asian fashion so distinctive are the unique individual details added by adopting a mixture of current, basic and traditional trends. While Asian styles have a variety of types and even subcultures, it is the mix of both local and foreign brands that distinguishes an Asian fashionista from a non-Asian. Asian fashion, some of which can be extreme and avant-garde, can even be seen in haute couture on European catwalks, which now look to the East for inspiration. 

A basic tee and jeans- common? Definitely. Not particularly smashing? Probably. But topped with a crazy hat, accessories or glitzy shoes, that is the Asian style. It’s taking what is already there, and pumping some soul into it. Even between Asian cultures, the styles are very different; Hong Kong tends to be more relaxed and laid back in style, while Japanese are about loud statements, and Koreans are more about layers and accessories. 

Looks and appearance play a huge role in Asian society. How you look is very important! Labels from South Korea, Hong Kong and Japan show off the latest crazes and trends from each country, giving you the an idea of what it really means to dress to impress, the Asian way.

Fashionably (but not outrageously) yours,
Akiko Nuri 

pictures and links courtesy of YesStyle

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